The World Resources Institute and Google have teamed up along with 40 other businesses and government organizations to bring to life the Global Forest Watch. The GFW (for short) utilizes Google Maps to show deforestation in real-time, as well as providing the ability to display deforestation patterns over time. Using their map, a person is able to look all around the globe at how forest levels have either increased or decreased in any user-defined span of time from 2000 at the earliest to current.
These maps are intended to be used by businesses and consumers alike to track the integrity of sustainable logging claims. A business can check their supplier to make sure there is no over-consumption or illegal logging taking place. They are confident that this will help reduce global deforestation, based upon a similar forest mapping system utilized in Brazil to monitor illegal deforestation activity. Under that system, the rate of forest loss in Brazil has dropped by 70% since 2004.
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